Entain entering eSports betting market via purchase of Unikrn Incorporated admin, March 30, 2024 In the United Kingdom and prominent land-based and online sportsbook operator Entain has reportedly inked a deal that is to see it acquire American eSports betting provider Unikrn Incorporated. According to a Thursday report from the Financial Times newspaper, the London-listed firm revealed that the purchase will cost it around £50 million ($69.1 million), which is to include expenses associated with further developing the acquisition’s eSports platform so as to be better able to exploit a market widely considered to be worth approximately £1.4 billion ($2 billion). Considerable clout: Previously known as GVC Holdings until undergoing a late-2020 name change, Entain is already responsible for a slew of online casi… Read More >